How to Avoid Patch-Work Innovation

Innovative idea

A reputable airline requested for innovative ideas on how to curb food wastage on flights. The goal is to minimize food wastage by utilizing data on flight routes, food choices and passenger demographics. An image processing technology that may be used for scanning food trays returned to the kitchen was proposed. Interestingly little or no […]

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Crossing the Chasms in Managing Remote Teams

Joining hands

Remote collaboration will become an ever-growing norm for any business. Simply putting people from different demographics and cultures together and expecting them to work cohesively can be an elusive dream. Quality of communication While some may feel there is always added “magic” in close proximity communication, there is no lack of anti-thesis from the other […]

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Four Steps to Simplify Complexity

Complex systems

The complexity we face daily underscores an existential purpose many of us fail to grasp — our ability to continuously learn, grow, adapt and surmount. We react to complexities in life or threat stressors with the well known “fight, flight or freeze” response as behavioral science aptly describes it. Research¹ has shown that the “flight” response (also […]

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Why People Management is No Longer the Manager’s Job

People management

The false security managers hold on to due to their position contributes little to building strong people management skills. Furthermore most if not all companies neither teach people management skills nor adequately qualify that as a core competency in new or existing managers. This has resulted in longstanding toxic culture in some companies where either […]

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Navigating the Shop and Marketplace Conundrum

Marketplace

Should B2C e-commerce businesses get into a marketplace like Amazon, Flipkart or Alibaba for visibility? Under what circumstances can an online  businesses avoid marketplaces but still win in the long term? Why the Marketplace? Marketplaces offer strategic advantages for startups and small business in the following ways. They command massive traffic, hence they offer efficiency […]

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The Innovation that Cripples Us

How often do we say, “if you don’t know, please Google…”? Early signs of ontological paralysis. We rely much on where knowledge can be found (aka the Internet) instead of keeping it with ourselves. Our convenient alibi is so that we can focus on remembering more important things. These are the three effects that innovation […]

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How to Kill Sustainability in Entrepreneurship

Sustainability

If a business’ objective is to create economic value, then the irony lies in how its sustainability may be compromised by stockpiling cash. The pattern is clear especially in the startup scene – one in eleven startups succeed while the funding at every round continue to rise incessantly. Entrepreneurs should be careful of the following […]

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Last Mile Conversion Playbook

Checkout button

The consumer purchase decision is a complicated process whether from a logical or emotional perspective. Research has shown that sophisticated online shoppers can visit over a hundred websites before decision where and what to buy. So what does it really take to earn the click? Value The consumer should perceive obtaining the best value for […]

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The Second-Order of Consumer Needs

Understanding users

Research on understanding consumers such as Christensen’s Job to be Done Theory and Professor Theodore Levitt’s thought leadership on marketing (quote below) is particularly enlightening. “ People don’t want to buy a quarter-inch drill, they want a quarter-inch hole” Whether from the product management or marketing guru’s perspective, deeply understanding the consumer’s mind is quintessential […]

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How to Avoid Your Vision’s Natural Death

Setting vision

Vision casting is easy. It is like finding a target board and rallying people around the common objective. At times it can be so easy that once the rally is over, the vision gets drowned by the hustle and bustle of daily chores. Whether large corporations or start-ups, vision statements can die by silently. If […]

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